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Kalinske, who was in town on business. Kalinske was known as a marketer who loved to play hardball with the opposition, and was currently employed by struggling toy car manufacturer Matchbox. Nakayama offered Kalinske the job of CEO of Sega of America on the spot while they were walking around Tokyo, and he accepted. Tom Kalinske was known as the man who transformed Mattel's Barbie line of toys from a $42 million a year enterprise to a $1 billion plus industry. He founded their electronics division which spun off into the Intellivision Company, known for its video game console of the same name. He rose up the ranks of the company to the board of directors, and then president for several years. He's also the man responsible for pushing Mattel to create the 1980's TV series He-Man and the Masters of the Universe, which has since turned into another seemingly endless source of revenue for Mattel even to this day. Suffice it to say the man definitely had experience. He became the CEO of Sega of America in 1991, but there was something brewing while he was assuming office. Before Katz was ejected from Sega, he had seen preliminary designs for a company mascot that the Japanese development teams were working on. He thought the idea for the character was ridiculous and that they had lost their minds, but there was no finished software to back it up yet. There was one attribute which Nintendo had that Sega could not claim...a face. Nintendo had recognizable characters which were associated with their name; Mario, Link, Samus, and the like. Sega had Joe Montana and other licensed celebrities. Joe Montana was a football player and a brand, not a mascot. Mickey Mouse was a big seller on Genesis, but he represented Disney. Mario was Nintendo's equivalent of Mickey Mouse, and was in fact known by more American children than even Mickey himself. This is what Sega needed above all else to become their own brand in the eyes of the world. In Japan, Nakayama had told all of Sega's development teams to come