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up with original ideas for a character that could be used as a company mascot, because their original idea Alex Kidd, created by Yuji Naka, was getting nowhere and had pretty much died with the Master System. Nakayama later opened the idea up to the entire company's staff. Weeks passed and lots of ideas passed in and out of his office. Here are some rare surviving concept pictures of a few of these ideas. You'll notice the fat guy looks kind of familiar. The others were discarded. Another one of the failed ideas was a two tailed fox that could fly. Countless ideas came in and went out the door just as fast, but there was one idea that stuck. While at a restaurant, a man by the name of Naoto Oshima was doodling around on his napkins. He was one of Sega's staff artists. That doodle he made was of a small rodent character with big gloves, expressive eyes, a face like Felix the Cat, and a back covered in jaded spines as sharp as blades. It was a Hedgehog. Oshima thought the character had promise and decided to go back to his studio and flesh the idea out a bit. He redrew the character in a series of poses that represented his personality. He was a fast little bugger with the ability to jump and roll up into a ball to attack his foes. He was completely impatient and unwilling to wait on anyone or anything that kept him from running. The Hedgehog was carefree and could sometimes be lazy. He loved his freedom to do anything and go anywhere he pleased, and would only fight when someone oppressed those rights. Naoto Oshima called him Mr. Neddlenose on the napkin, and Mr. Hedgehog on the concept art. We all would come to know him as Sonic the Hedgehog. Sonic was the first example of an anthropomorphic animal character starring in a platform game. This led to a long history of copycat attempts from countless other companies that would either fail immediately due to a weak concept, or on down the line due to over-milking. Sonic had a personality about him that Sega felt would endear him to people. He was a cocky little ass, but only so much so that you couldn't help but love the little guy. Sonic went up against some opposition in his selection as company mascot, and three final choices, including Sonic himself would be left for final judgment. This included an armadillo and a white rabbit. Sega of America didn't like the character of Sonic at all, but that had little effect on the decision. The real challenge came from answering what character would be best suited to the game they wanted to design. The original idea was for a character that walked and threw objects at his enemies, but that was proven to be too complex and thus the rabbit was scrapped. Sega wanted a game that was as easy to play as possible. This is where Sega's AM8 team came into play. With Mario, you had a run and a jump button. They decided their game should be one button, and that the character should roll up into a ball to destroy enemies. It would be simple to play, but the element of rolling into your enemies would keep the game fast, which was their Genesis's main strength. Since rolling into your enemies was more effective if you had some sort of weapon, the armadillo was dropped in favor of the hedgehog because he had sharp spines on his back to shred enemies in his path. The concept was perfect, but this was all a giant waste unless the game behind it could match the appeal of the character. Team director Hirokazu Yasuhara (now a lead developer at Naughty Dog) planned out the entire game from the level design to the style. He was responsible for the game, and Oshima was responsible for the character design and artistic feel to the series. Yuji Naka was the lead programmer on the game (he wrote 80% of the code himself).