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Naka is commonly referred to as the creator of Sonic the Hedgehog. This is completely inaccurate. He is responsible for the coding and physics of the game, but he did not design it, and he did not create the character(s). Yasuhara directed the game we know and love, and Oshima created the characters and art style (all the way up to 1999 and Sonic Adventure). Naka actually left Sonic Team (and Sega) a few months after the game's completion, but Sega of America convinced him to work with them for a time where he would oversee production on the game's sequels. After Oshima and Yasuhara left years later, Naka rose up the ranks of Sonic Team, moved back to Japan, and became the leader of the group for over twelve years. That is not to say he had nothing to do with the creation of the franchise whatsoever, but he gained false recognition through questionable means and industry assumption. Oshima brought back the "fat man" from the rejected mascot concept art to be the villain, known as "Dr. Eggman" in Japan, and Dr. Ivo Robotnik everywhere else (though Eggman is the official name now). Development on the game was rather hellish for Sega as they had to live up to a Shigeru Miyamoto level of quality/polish, and their team had a hard time working together. They had the talent, but their egos got in the way often. Naka was also prone to regular temperamental outbursts in crunch times. Regardless of their differences, the game was completed on schedule and ready for release in 1991. Sega released it on June 23, 1991, officially declaring war on Nintendo's most treasured crown. It was Super Mario World versus Sonic the Hedgehog. Each game was of the same caliber, and a leading force in creativity and genius design. The media was utterly torn over which was superior and the debate continues even to this day. Tom Kalinske had Sega of America licensed the character in every promotional medium available. Sonic had his own happy meal deal, comic books from Archie (still running today), two TV series (a syndicated weekly show and a network Saturday Morning series on ABC), clothes, toys, a Macy's Thanksgiving day parade balloon (that knocked over a light post and almost killed two people) and much more in his first year alone. Sonic became a phenomenon across the globe as the Genesis rammed the Super NES right in the stomach, taking the market lead in America and Europe by a very large margin, but not in Japan. Nintendo still had the market locked up in Japan thanks to their own quality games, and their strong RPG market, not to mention the support from Squaresoft that Sega would never see. Not one to stand idly and let Nintendo simply bleed, Kalinske pushed the knife in deeper. He confronted Sega's board and asked to replace Altered Beast as the Genesis's pack in game, and instead give gamers Sonic the Hedgehog. The board was completely dumbfounded. He then said they should do a rebate program where people who bought the machine with Altered Beast could send their game in and receive a complimentary copy of Sonic instead (hence all those Sonic cartridges floating around with the words "Not for Resale" printed on the label). In a state of shock, the board claimed that by doing so, they would cost themselves drastic amounts of profits from the game's potential stand alone sales. Kalinske claimed that this single move would help them topple Nintendo. The board was ready to fire him like Katz before him, but Nakayama told him these famous words: "I hired you to make the hard decisions for the US market. If that is what you feel needs to be done, then do it, and we will support you". With that one action, Sega doubled their install base, and Nintendo's market share shrank to 35%, with Genesis taking 61% and the TurboGrafx-16 taking the remaining 4% for the remainder of its short life. After it was gone, Sega swallowed up that last 4%. Tom Kalinske wasn't done yet either. He decided to leverage Sonic's speed in a new way: commercial marketing. The "Genesis Does" campaign had since faded away in people's short-term memory, but Kalinske decided to up the ante. Genesis actually "did what Nintendon't" when talking about the NES, but the Super NES was a far superior machine, capable of many things the Genesis couldn't come close to. The SNES's main weakness was, of course, its lack of raw speed, so ignoring the machine's superiority, Kalinske decided to focus on that one focal point of superiority, rather than smother it in clips from their growing library of hits. The first ad in this famous campaign was probably the most well remembered commercial of the console war, and is largely responsible for causing the first hardcore videogame fanboy riots across the nation in school playgrounds, households, colleges, and the like. People who were passionate about their gaming hobby took defense on one side or the other. Some friendships were broken if you were supporting the "other" console, whichever one that may have been.